Generating quality leads is essential for small business owners, startups, and entrepreneurs looking to grow their customer base. Digital marketing provides a wealth of opportunities to attract potential customers, but without an effective strategy, those opportunities can be easily missed.
In this blog post, we’ll reveal eight actionable ways to master lead generation in your digital marketing efforts that will help convert browsers into buyers. Pay special attention to the last tip because it’s one that you’ve probably been overlooking that could get you a lot of new and engaging leads!
A call-to-action (CTA) is one of the most effective ways to encourage website visitors to take the next step toward becoming leads. Whether it’s signing up for your email list, downloading a free resource, or booking a consultation, your CTA should be visible and actionable.
Adding a sticky header to your site—that stays in place as visitors scroll—ensures they always have a way to engage with your business. Make the CTA clear, concise, and visually engaging to grab attention.
If you want visitors to fill out your lead generation forms, keep them simple and quick to complete. Asking for too much information upfront can overwhelm potential leads and cause drop-offs. Stick to collecting just the basics (like a name and email) and save the more detailed questions for after you’ve made the first contact.
Pro tip: Test reducing the number of form fields to only what’s absolutely necessary, and you’ll likely see a noticeable uptick in completions.
People are more likely to share their contact information if they feel they’re getting something valuable in return. This could be:
For example, a personal trainer might offer a free 7-day workout plan, while an e-commerce store could deliver exclusive discounts. This is a win-win approach that builds trust while growing your list.
Timing is everything. When someone provides their contact information, they expect a prompt response—or at least confirmation. That’s where email auto-responders come in. As soon as a lead submits their details, send an immediate follow-up that thanks them and outlines what to expect next.
For instance, if they downloaded a free guide, your email could include the resource along with suggestions for additional content they may find helpful.
A prompt follow-up not only leaves a good impression but also ensures your brand stays top of mind.
Consistency is key to email marketing success. If you plan to send your leads ongoing emails, set a schedule and stick to it. Whether it’s weekly newsletters, promotions, or educational resources, you must maintain regular communication.
Why? If you send just one email and then wait six months to follow up, your leads may forget who you are—or worse—mark your email as spam. Use email marketing tools to create automated drip campaigns that nurture leads over time.
Often, visitors want to get in touch but won’t go out of their way to find a contact form on your site. Make it easy for them by placing contact forms on all your web pages, including blog posts and static pages.
The footer is an excellent spot for a form that doesn’t distract from the content but is always there if needed. Include a short message like, “Have questions? Contact us here!” to make it inviting.
Social media platforms are fantastic tools to drive traffic to your lead generation opportunities. Share engaging content like free offers, webinars, or exclusive discounts with direct links to your landing pages.
Make sure to use high-quality visuals, captivating captions, and clear CTAs to catch your audience’s attention. For example:
Paid ads on platforms like Facebook, Instagram, or LinkedIn can also amplify your reach to attract more targeted leads.
Interactive tools like quizzes, calculators, and polls are fun and engaging ways to collect leads. Not only do they capture attention, but they also provide value by delivering personalized insights or recommendations.
For example:
Upon completion, users can provide their email address to receive their results, making it a natural and non-intrusive lead generation strategy.
So, to recap, the 8 ways to increase lead gen on your website are:
For more details on using interactive tools on your site to help get more leads, talk to the team at Numero Uno Web Solutions. Contact us today to learn more about how we can help you grow your online business.
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