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Google Analytics 4 (GA4) Migration Checklist: A 10-Step Guide for Small Businesses

By now, you’ve probably heard that Google is transitioning from Universal Analytics (commonly referred to as GA3 or UA) to a new, improved version, Google Analytics 4 (GA4). Google Analytics 4 differs significantly from the version you’re probably using now (UA). GA4’s data collection capability is incomparable. It lets you get user data from a … Google Analytics 4 (GA4) Migration Checklist: A 10-Step Guide for Small Businesses

Digital Marketing in a Recession: How to Keep Your Business Afloat During Tough Times

Marketing during a recession can be difficult, but it is essential to the success of your business. Even in tough times, there are plenty of opportunities to build customer loyalty and attract new leads. If we’ve learned anything from past recessions like the 2001 dot-com bubble, the 2008/2009 credit crunch, and the recent COVID-induced recession, … Digital Marketing in a Recession: How to Keep Your Business Afloat During Tough Times

Digital Marketing Challenges for Small Businesses

As a small business owner, you wear many hats. You’re the CEO, the marketing manager, the HR department, and the sales team. It can be tough to manage all of these roles and also find time to focus on your digital marketing efforts. But ignoring digital marketing is not an option in today’s world. So … Digital Marketing Challenges for Small Businesses

15 New Online Marketing Trends: What Should We Expect in 2023?

Change is the only constant in the world of digital marketing. Therefore, it comes as no surprise that 2023 is expected to bring about a lot of change. It’s important to stay up to date on the latest online marketing trends. Below, we look at the top trends in online marketing closely because, whether you … 15 New Online Marketing Trends: What Should We Expect in 2023?

Digital Marketing Tips for Black Friday Sale & the Holiday Season

The holiday season is when people come together to celebrate with family and friends. It’s also a time when businesses see a surge in sales as shoppers take advantage of holiday discounts. If you’re a business owner, now is the time to prepare for Black Friday and the holiday season. With Black Friday around the … Digital Marketing Tips for Black Friday Sale & the Holiday Season