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Author: Adrian Newman

About Adrian Newman, BA

President, Numero Uno Web Solutions

Adrian has been in the performance marketing industry for over 25 years and is the co-founder of Numero Uno Web Solutions.

Adrian has been involved in virtually every facet of direct and digital marketing from copywriting and graphic design to database management and production.

A BA graduate of York University, Adrian has volunteered as a mentor with his alma mater's Career Mentorship Program for students with disabilities and has been a director for public real estate investment trust.

What Are the Benefits of Using Video Testimonials for Small Business Digital Marketing?

Customer satisfaction is a core component of virtually every business model in existence. No matter the size of the organization or the type of industry, every business has one common goal: to generate happy customers. After all, they’re your greatest asset. Video testimonials for small businesses featuring your best customers are a great way to … What Are the Benefits of Using Video Testimonials for Small Business Digital Marketing?

Schema Markup Update: New Requirements for Your Logo Structured Data

If you haven’t updated your business logo in a while, then it may be time to do so now. Recently, Google updated its logo structured data requirements. The new guidelines mandate that all company logos must be designed in such a way that looks good or clearly appears on an all-white background. The idea is … Schema Markup Update: New Requirements for Your Logo Structured Data

How to Optimize Your Local Business for Voice Search

Voice search has evolved as one of the most prominent search methods in recent years. It is not surprising considering the fast-paced nature of the world we live in, the fact that everyone and their mother has a smartphone, and more people than ever rely on mobile devices as a means of communicating with one … How to Optimize Your Local Business for Voice Search

How to Optimize Your Facebook Page for SEO Success

Social media Facebook in particular is a great online tool that can help you generate more visibility and views for your business. How you use your Facebook page for SEO success matters immensely. It’s not as simple as just creating a Facebook for your business and then posting once in a while. You have to … How to Optimize Your Facebook Page for SEO Success

How to Optimize Featured Snippets for Google

Google is the most widely used search engine across the globe. As a universally recognized and reliable search engine, Google provides access to all kinds of valuable information and search resources. To maintain this high standard, Google constantly updates their search features and business owners need to learn to adapt their content creation and marketing … How to Optimize Featured Snippets for Google

How to Successfully Implement Local SEO During the Holidays

A lot of people take vacation days during the holidays, but local SEO never stops working overtime. People are always making online search queries and the holidays are the most popular time of the year for increasing profits. From online shoppers looking for the perfect holiday decorations, gifts, and stocking stuffers to people looking for … How to Successfully Implement Local SEO During the Holidays

Apple Maps: What You Need to Know about Apple Listing Optimization and How to Make It Work for Your Business

Digital marketing moves so quickly, that it can sometimes be difficult for some businesses to update their online marketing strategies accordingly. Nowadays, the key is to make your business available across a wide variety of digital platforms rather than simply focusing on one medium. To facilitate strong business growth, customers need to be able to … Apple Maps: What You Need to Know about Apple Listing Optimization and How to Make It Work for Your Business

Why Choose Canada for Nearshore SEO Outsourcing?

Many companies that want to outsource their software development will eventually consider whether onshore/nearshore SEO outsourcing or offshore outsourcing is the best option for them. Out of these two options, more companies are seeing the advantages of using nearshore outsourcing. Nearshore outsourcing is when work is sent out to companies or individuals who are close … Why Choose Canada for Nearshore SEO Outsourcing?