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Author: Adrian Newman

About Adrian Newman, BA

President, Numero Uno Web Solutions

Adrian has been in the performance marketing industry for over 25 years and is the co-founder of Numero Uno Web Solutions.

Adrian has been involved in virtually every facet of direct and digital marketing from copywriting and graphic design to database management and production.

A BA graduate of York University, Adrian has volunteered as a mentor with his alma mater's Career Mentorship Program for students with disabilities and has been a director for public real estate investment trust.

Maximizing Impact with the 4Es of Content: A Guide for SMBs and Local Businesses

Imagine a scenario where every visitor to your website encounters content so valuable that they’re compelled to engage further with your business. This isn’t just an ideal scenario—it’s a tangible reality that SMBs can achieve by mastering the 4Es of Content: Educate, Engage, Entertain, and Empower. In this guide, we’ll dissect these elements to show … Maximizing Impact with the 4Es of Content: A Guide for SMBs and Local Businesses

Attract, Engage, Convert: The Local Business Content Guide

Have you ever wondered how some local businesses seem to connect so well with their customers online? The secret is a solid content strategy. It’s not just about posting regularly; it’s about knowing what to post and when. Content marketing is crucial for local businesses as it builds trust, enhances brand visibility, and establishes a … Attract, Engage, Convert: The Local Business Content Guide

10 Outdated Website Elements Hurting Your Business (And What to Use Instead)

Did you know that 88% of online consumers are less likely to return to a website after a bad experience? This startling statistic is a wake-up call for businesses to prioritize their website’s usability and design. Your website’s user experience is not just a component of customer satisfaction—it’s integral to how Google views and ranks … 10 Outdated Website Elements Hurting Your Business (And What to Use Instead)

How SEO Can Help SMBs Thrive During Economic Downturns

While economic downturns pose challenges for small- and medium-sized businesses (SMBs), they also offer opportunities for strategic growth and positioning. As competitors might cut corners, proactive SMBs can utilize Search Engine Optimization (SEO) as a cost-effective tool to not only weather the storm but also to come out stronger. SEO can enhance visibility and attract … How SEO Can Help SMBs Thrive During Economic Downturns

A Guide to Hyperlocal SEO for Local Canadian Businesses

Have you ever experienced the frustration of knowing there’s a potential customer nearby who needs your services, yet remains unaware of your presence? With Canada having some of the world’s highest internet usage rates, not being visible online is like waving goodbye to potential customers. But hey, that’s where hyperlocal SEO steps in. We’ve created … A Guide to Hyperlocal SEO for Local Canadian Businesses

Build Trust & Boost Sales: 2024 Guide to Website Trustworthiness

In today’s online landscape, your brand’s trustworthiness is the key to unlocking sales and growth. For businesses of all sizes, crafting a website that inspires confidence is no longer optional—it’s crucial for attracting and retaining customers.

Why Canadian Small Businesses Should Outsource Their SEO in 2024

In the rapidly expanding digital landscape, establishing a strong online presence is no longer just a smart business move, it’s a survival strategy. In an era characterized by ever-evolving Google algorithms and the power of user-generated content, Canadian small businesses (SMBs) find themselves at a crucial intersection: should they outsource SEO or build an in-house team?

Understanding Canada’s Digital Consumer: SEO Tips for SMBs in 2024

The shopping habits of Canadians are evolving at lightning speed, making it hard to keep up. Inflation, shifting priorities, and a tech-savvy population are revolutionizing the game, leaving small businesses scrambling to adapt. Gone are the days of traditional commerce dominating the scene; today’s Canadian businesses must navigate a digitally driven market. Currently, 80% of … Understanding Canada’s Digital Consumer: SEO Tips for SMBs in 2024

SEO Trends for 2024: The Future of Digital Marketing for SMBs

Forget “business as usual.” In 2024, the digital landscape is shifting under your feet. Google’s Search Generative Experience (SGE), Zero Click Searches, and AI are reshaping the rules of the game for SMBs and local businesses. Overwhelmed? At Numero Uno Web Solutions (Toronto’s SEO company), we understand. This insightful article explores the trends that will … SEO Trends for 2024: The Future of Digital Marketing for SMBs

Answer Engine Optimization (AEO) – A Comprehensive Guide

Welcome to the world of Answer Engine Optimization (AEO), a pivotal component in today’s AI-centric digital marketing landscape. As artificial intelligence (AI) reshapes how we interact with search engines, AEO emerges as a crucial strategy for businesses to stay visible and relevant. This guide delves into AEO, exploring its impact on search habits, and offers … Answer Engine Optimization (AEO) – A Comprehensive Guide

An Essential SEO Guide for Plastic Surgeons in Canada

How does your plastic surgery clinic become the first choice for potential patients? It’s all about strategically using SEO. In this guide, we’ll introduce you to SEO techniques that can transform your plastic surgery practice’s online presence. We’ll show you how to make your clinic stand out, attract the right patients, and keep them engaged … An Essential SEO Guide for Plastic Surgeons in Canada

Maximize Your Visibility in Toronto: Leveraging Google Maps’ New Photo-First Feature for Your Business

In an era where visuals often speak louder than words, Google’s latest update to Maps is a game changer. This is particularly pivotal for businesses in the Greater Toronto Area. Google’s “photo-first” search results layout emphasizes the significance of visual content in your business listing on Google Maps, signalling a major shift in how businesses … Maximize Your Visibility in Toronto: Leveraging Google Maps’ New Photo-First Feature for Your Business