Growing Online Presence with Local SEO for a GTA Landscaping Company

How SEO & Content Marketing Made a Difference

Overview

We teamed up with a well-known GTA landscaping company known for its high-quality lawn management and landscaping. With their branded fleet of vehicles, they were a familiar sight in the local community. However, they recognized the declining efficiency of traditional advertising methods like Yellow Pages and aimed to shift their focus towards a more digital marketing strategy to reach their commercial clientele.

Background

Understanding that digital marketing was the future, they struggled with the nuances and challenges it presented, given the seasonal nature of their services and fierce competition. To overcome these challenges and create a robust digital footprint, they collaborated with Numero Uno Web Solutions.

Goals & Objectives

Their primary goal was not just to be found online but to stand out in the local community, their core market. They wanted to advertise their landscaping expertise during the spring and summer while highlighting their snow removal services in the colder months.

The Solution

We had to think of a way to make this company stand out in the crowded online landscape. So, we came up with two solutions:

1. Local SEO that includes on-page optimization, Google Business Profile optimization, link building, and local citation creations
2. Content marketing

Local SEO was used to increase their visibility in local search results on search engines such as Google or Bing, attract more web traffic, and drive more leads to their website. Content marketing, on the other hand, helped them showcase their work and highlight what made them unique.

The Strategies

Our detailed plan consisted of:

• Keyword Research & Optimization: We focused on phrases that captured the essence of their services. Prioritized keywords are central to their commercial landscaping services.

• On-Page SEO: We aimed to improve website user experience by integrating relevant keywords, leveraging WordPress updates and maintenance to streamline their site, and strategically embedding essential keywords to enhance visibility and voice optimization.

• Link Building: This involved bridging their online presence with other prominent sites and being associated with trustworthy websites to further solidify their online credibility.

• Google Business Profile Optimization: We ensured they dominated Google’s local listings, a pivotal strategy for businesses keen on local prominence.

• Content Strategy: We published regularly scheduled blog posts that highlighted their services and achievements, targeting both general readers and those specifically looking for landscaping and snow removal services. Through our consistent content updates, we showcased their expertise in landscaping, lawn management, and snow removal.

The Results

Six years of our combined efforts translated to:

• A 200% surge in their appearance on local Google searches
• A stellar increase in monthly website traffic, jumping from 104 visits to a whopping 1,800 visits during peak seasons
• A tangible rise in leads and inquiries
• 20 crucial keywords closely tied to their services are now proudly featured on Google’s premier search listings

Conclusion

Through our efforts, the landscaping company has not only expanded its digital footprint but has also solidified its name within the local community. We’re on an ongoing journey, continually refining strategies and elevating their online presence. If our approach resonates with your digital marketing goals, let’s connect and craft a success story together!